The boss of Europe’s top meat processor said beef will become a luxury like champagne because of the climate impact of producing it.
“Beef is not going to be super climate friendly,” Danish Crown Chief Executive Officer Jais Valeur said in an interview with Danish newspaper Berlingske. “It will be a luxury product that we eat when we want to treat ourselves.”
"beef will become a luxury like champagne because of the climate impact of producing it. 'It will be a luxury product that we eat when we want to treat ourselves.'" https://t.co/7QvgvQQTfS
— Rob Henderson (@robkhenderson) October 14, 2021